There is a program called as ‘Power of Shunya (Zero)’ on CNBC TV 18. The concept is impressive. Teams of 2 students participate in this program. One from technical side and the other from the business school. The techie presents his innovation and the student from business school presents the business plan. The juries see the strength of innovation and the effectiveness of the business plan to market the innovation. On 20th July 2014 I was watching a team of two talk about an impressive medical innovation that can reduce the cost of treatment by almost 80% of the current medical cost. The patient will not have to undergo surgery reducing lot of emotional and physical pain for her. In spite of what appears to be a breakthrough idea, the duo failed to impress the juries and the audience. You know why?
They were given 90 seconds to share the business plan and they could not present their main ideas clearly and crisply within the given time frame.
Most of us have this difficulty. We often struggle to keep the main thing the main thing. As Stephen Covey puts it “The main thing is to keep the main thing the main thing”.
It is important that we are able to present our ideas clearly, crisply and effectively. One simple way to start doing it is to observe carefully someone who does. This can be a good beginning to start one of the very important requirements in our life.
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